Landor is the biggest branding agency in the world and I have learned a lot working for them. The are constantly creating new packing graphics and identities for their clients so they need a lot of visualization to help sell their work.
Apifeni is an exciting new concept in active wear, bridging the gap between lululemon and Spanx. Before they had any product they needed some visualizations of the product so we were able to create them in CGI. Check out the site Apifeni.com!
In the past ten or so years I saw how car ads have become almost exclusively CGI, so I began experimenting with bottles, cans and smaller products for still life. In the past two years advertising has begun to use CGI more and more often, especially in the case of beauty products because of its ease of use and great flexibility.
These images were created for advertisements in place of traditional still life photography. Using CGI can give art directors the ability to fine-tune the image as well as change things like the lighting or the angle at the last moment, so there is never a need for a reshoot. Much like the transition from the darkroom to Photoshop fifteen years ago.
I began working with with the Barnes and Nobles accessories division to help launch their then-secret new e-reader the “nook” in 2009 and I have been designing for them ever since. I created the two style boards, one for men and one for women, to help create a look and feel for the new brand and the lifestyle we were trying to convey for the nook 2. In addition to designing the packaging and the illustrations of the accessories and product for the backs of the packaging, I also designed many of the covers, tote-bags and sets for the photoshots, below are three examples. More can be found here .
Del Monte is a great client for me because they involve me from the beginning of the development cycle of their newest products. In the examples below I designed the packages as well as the labels. Del Monte then uses focas groups and food marketers to judge the appetite appeal of the packaging and graphics and later we refine the chosen designs with subsequent revisions.
In the past five years, Fast Company has become a leading proponent in design and the importance of design in any small company. I really enjoy working with them and felt honored to do be able to do the Steve Jobs cover, as Steve is a little camera-shy. The image was voted one of the ten best Steve Jobs covers of all time. Additionally I created illustrations for the story.
Working with my friends at Dippin Sauce we created this image. The building immediately behind the car is all CGI expertly integrated into the photo by Dippin Sauce. The ad is for the Chinese market and the building is very well known, however the agency was not able to get a useable shot of it at the correct angle. But you never would have know that if I had not told you, right?
I have been lucky enough to collaborate with the great photographer Jill Greenberg for the past 15 years. Here are a few examples of our work together. Jill, of course, takes the photos and I add the 3D elements. The knife on the Lemon Magazine cover, the armor and barbed wire on the Netscreen women, the product and droplet for Dial and the strip for Crest Whitestrips. The horse and woman is a model for a sculpture Jill is working on.
I have created five covers for the Atlantic magazine over the past two years. The Statue of Liberty cover illustrating the story on obesity won best business magazine cover in 2010.
Jakks Toys is one of the three largest toy companies in the world, if not one of the best known. Their products often incorporate some pretty high-technology for, you know, toys. I was asked to create illustrations for box covers and catalogues before the product was manufactured. Here are some of my favorite examples.